New signs on A36 - thanks, (I think...?)

We're very grateful to whichever department of whichever bit of government has decided that our 'brown signs' needed upgrading on the A36.  They were quite small and now you shouldn't possibly be able to miss them, given their ENORMOUS size.

However, I wonder if the person putting them up considered the view for oncoming traffic from the Warminster direction?  Hmm... (admittedly, marginally better, but not much, if you are actually in the middle of the road, but I didn't fancy getting killed whilst taking the photo!)